logo

Portfolio

Professional Purpose

I’m a communications professional with 10+ years experience leading creative teams. My expertise is in communications strategy, brand architecture & management, creative design and I practice facilitative leadership.

I have experience creating communications positions and departments from the ground up in 3 organizations each in different industries. I’m a trusted advisor for executive leaders in business communication, advocacy, and public relations.

I’ve been described as a “communications unicorn” ;)

My purpose is to promote arts and culture and put my energy towards progressing causes for the social good. I’m interested in communications management in industries such as publishing, social development non-profits, environmental conservation, and international development.

Values

  • Community
  • Diversity
  • Curiosity
  • Trust
  • Optimism

Services

View from Ribbon Lake featuring the chains at the cliff in Kananaskis Provincial Park.

Communications Strategy

  • Creates strategic communications and marketing plans
  • Strategic event planning
  • Issues management
  • Develops internal processes
  • Organizational culture advice
  • Equity, diversity, and inclusion experience
  • Evaluation and measurement

Facilitative Leadership

Advocacy

  • Advice on municipal government relations
  • Creates advocacy plans
  • Offers advocacy training
  • Grassroots community building
  • Public Engagement
  • Experience facilitating community meetings

Writing

  • Research and rigour
  • Experience in indie publishing
  • Experience in traditional and digital media
Abstract mountain scene of the golden larches and dark alpine forest in Paradise Valley of the Canadian Rocky Mountains.

Creative

  • Creates Brand Systems
  • Social Media Management
  • Visual Design
  • Experience with web accessibility
  • Problem-solving

Process

Previous Projects

PRL Website Redesign + Inventory https://www.prl.ab.ca/
Initiated PRL’s Return on Investment for Municipalities
Built internal processes for
Communications at UAlberta Library
Built a new brand system
for UAlberta Library with focus
on DEI and accessibility
Photo of EDI Brand Guidelines Spirit North
Updated Spirit North’s Brand Guidelines with an DEI focus
Created a physical and virtual gallery of photos taken by Indigenous youth in Spirit North programs.
Built a new brand system for the Digital Scholarship Centre at UAlberta Library
Initiated a collaboration with Artist Jason Carter for Orange Shirt Day 2022
Wrote compelling copy for fundraising for UAlberta Library initiatives
Increased Holiday Campaign monetary donations by 35% in 2022

Volunteering and Causes

Creative Combat Committee Member

2022- Present – A public member of the Creative Combat Committee to raise funds in support of ArtsPlace in Canmore, AB.

Alberta Women’s Health Foundation

2021 – I was a donor profile on their website and social media.

Truth and Reconciliation

2016 – Present – I have been lucky to learn, participate, and contribute to Indigenous Initiatives when I started working at UAlberta. Link of photo goes to my latest TRC Instagram Highlight.

Lacombe Art Selection Committee

2015 – Member at Large

Photo is a Free Little Library I initiated in Lacombe while working with Parkland Regional Library. Art by Danielle Folkerts.

IYWP, Brussels

2012-2013 – Executive volunteer for the International Young Women’s Partnership in Brussels, Belgium. Offered professional workshops and networking opportunities in safe environments for young people.

Paralympics Volunteer

2010 – Vancouver Olympics for the Wheelchair Curling event.